Tips on building a successful e-commerce blog
It’s true that no matter how good your products or services maybe, the marketplace is likely going to be extremely competitive. It’s also true that there is no such thing as a guarantee that your e-commerce blog is going to be successful. However, despite what the odds may be, and despite how competitive your particular market may or may not be, the prospect of starting your own e-commerce blog is one that should always be explored.

One thing any successful e-commerce blog is going to need to make it is hard work. That’s a give-in. Another give-in is that your e-commerce site is going to need great ideas.

However, you can also learn a lot about running a flourishing e-commerce blog by studying. What you study, of course, are the patterns of unsuccessful e-commerce blogs. The benefits of doing this will be almost immediate. Trends that led to the downfall of one e-commerce blog or another will quickly begin to emerge.

Whatever you do on the road to a successful e-commerce blog, learning from the failures should definitely be on your itinerary. 

Unifying Patterns Of Unsuccessful E-Commerce Blogs

You may notice some unifying threads between unsuccessful on your own, but here are five that you’re definitely going to pick up as you study the ones that just didn't make it:

High Prices
Maybe it’s because of the cost involved, or maybe it’s due to a serious miscalculation on the part of the blog owner, but high prices will almost always reduce someone’s interest in a product.

Poor Shipping Practices
No one is saying you have to offer shipping options as dedicated and far-reaching as a giant like, but with e-commerce, fast, reliable shipping can quickly separate a thriving e-commerce site from a dying one. Make sure you offer fast shipping, with multiple options for those who are willing to pay extra to get their products even faster.

Search engine optimization is sometimes overlooked by e-commerce site owners. Typically, those sites don’t last very long.

User design
Who cares about great products, if the site is a huge headache to navigate? Make sure customers can find the product they are looking for with the minimal number of clicks.

Keep a theme in mind. Go for a niche market. E-commerce sites that offer too many different things just look cluttered and disorganized.

There are plenty of pitfalls that can sink your e-commerce blog in a hurry. The more you study these pitfalls from past examples, the better you’ll be at avoiding them.

About the Author: Richard has been blogging about ecommerce strategies for over 5 years. He has published a large number of articles in various technology blogs. Richard holds a BA in Computer Science and is a qualified Magento developer.


  1. Hi Richard,

    Great reminders to all e-commerce site owners. As far as my observation most of them lack of SEO stuff because they depends on ads to drive traffic to their site.

    Thanks for this post

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